“Fly Local” — Why Everyone Wins When You Fly Via Palm Springs International Airport

It’s darling. It’s easy. It’s stylish. It’s close. No, I’m not talking about the latest hot boutique, restaurant, or nightspot, I’m talking about our own Palm Springs International Airport. Turns out a lot of other people are too. In fact, the Greater Coachella Valley Chamber of Commerce (GCVCC), in partnership with the Greater Palm Springs Convention and Visitors Bureau, has announced the launch of “Fly PSP First,” a regional public service campaign designed to highlight the economic impact of the Palm Springs International Airport (PSP). This “Fly Local” campaign will encourage both local business and residents to utilize PSP whenever possible for air travel.

Palm Springs International Airport (PSP) is an essential economic driver for the Coachella Valley, serving a region of more than one million people. Currently, 10 airlines fly non-stop from Palm Springs to 18 destinations, connecting to more than 500 destinations around the world. Since 2009, PSP origination and destination passengers have increased by 33%. Increased year-round air access can support efforts to increase both the visitor and corporate base of the Greater Palm Springs economy.

“When Coachella Valley residents choose not to fly out of PSP, the money that could have been spent locally is lost and creates a cascading effect on our economy,” explains GCVCC CEO Joshua Bonner about the importance of the initiative. “There is less reason for new airlines to pursue Greater Palm Springs as a destination, and there are fewer reasons for airlines that already serve Palm Springs to expand their Palm Springs routes to new destinations, funneling potential future consumers to other destinations. Those lost routes also represent lost jobs, jobs that ultimately get created elsewhere.”

The Greater Coachella Valley Chamber of Commerce believes that it’s time for all regional businesses to rally around a “Fly PSP First” pledge. If business owners and residents alike pledge to fly PSP whenever possible, it is more likely Palm Springs’ existing airlines will respond by adding new flights to existing routes and/or expanding routes to new destinations. In addition, airlines that currently don’t serve Greater Palm Springs would begin to look at PSP as a destination with the opportunity for successful growth.

Scott White, President & CEO of the Greater Palm Springs Convention and Visitors Bureau, sees a direct correlation between local support and airline activity. “It is critical that the airlines see our business community actively supporting the Palm Springs airport.  This new initiative will complement the efforts of the CVB to grow air service at PSP and diversify our local economy. We are excited about the “Fly PSP First” initiative and will actively promote it in our discussions with the airlines.”

PSP is doing its part, investing tens of millions over the next several years to enhance capacity and improve the traveler experience at what is already one of the most accessible and easy to access airports in the world. Palm Springs International Airport was recently named one of “America’s Most Stress-Free Airports” by Smarter Travel.

The Fly PSP First campaign launches Monday, May 7th. A public awareness campaign will run through the summer travel period, with on-going support for the program to continue indefinitely. For more information on the Fly PSP First campaign, or to take the pledge to support PSA, visit FlyPSPFirst.com.

About the Greater Coachella Valley Chamber of Commerce

The Chamber is a business membership organization representing the Coachella Valley. We support our members through legislative advocacy, education, networking, and other community based opportunities. The Greater Coachella Valley Chamber of Commerce is a registered 501c6 non-profit supported through member contributions.

About the Greater Palm Springs Convention & Visitors Bureau

The Greater Palm Springs Convention and Visitors Bureau (CVB) is the official tourism agency for the entire Coachella Valley, providing sales, marketing and promotional efforts targeted to potential leisure and convention group markets. The CVB serves more than 2,000 business partners throughout Riverside County’s nine-city region of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella.

About Kate Buckley

Kate Buckley is a brand strategist, premium domain broker and consultant, interviewer, storyteller, visual artist, and award-winning poet & writer. She’s worked in media and marketing since 1997, holds an MFA in Creative Writing, and is the author of A Wild Region (Moon Tide Press) and Follow Me Down (Tebot Bach). A four-time Pushcart Prize nominee, her awards include a Gabeheart Prize and the North American Review’s James Hearst Poetry Prize. She was most recently shortlisted for the Bridport Prize. A ninth-generation Kentuckian, she’s made her home in Southern California since 1998.

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